Abstract

Within the scope of the changing academic library is a growing concern of the library losing its sense of identity as a traditional and respected place of learning and study for its parent institutions. With the shift from a print-based world to an electronics-based world, the academic library spent the first part of the 21st century finding its footing through renovation of physical spaces, incorporating coffee shops, removing stacks, and adding collaborative study spaces. With two economic recessions and a global pandemic behind it, the current academic library has taken some hits with regards to budget and decreased resources and staffing. Many universities simply do not have the funds for major renovations. In fact, some academic libraries have to share resources and space with other departments. Technology will only continue to adapt and evolve in higher education while academic libraries face more budget cuts and staffing shortages. 

How can librarians create a sense of place in the academic library without the benefit of millions of dollars in renovations? Before committing to redesign or coordinating an overhaul of its physical space, academic librarians can look to a varied approach to data collection and interpretation, followed by story-driven marketing strategies to gain support and funding for lasting change that will foster community as well as a sense of belonging to the parent institution and its users. 

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